Bodog Canada has recently begun to redirect visitors to Bodog.eu. The explanation being given for this move is that this is part of a strategy relating to international expansion. While this is yet to be fully understood it is somewhat difficult to understand how the redirect applies to international expansion.
Peter Margison, who is the Managing Director for Canada states “One of the benefits to the internet is we can explore international markets even though we offer a look that is clearly Canadian. We have certain products such as ice hockey that offer much more than many in that area which has a world wide appeal and following. It only makes sound business sense to look beyond Canada and we are of the opinion that an international domain will allow us to reach other markets”
Bodog Canada recently added a number of new products including a live dealer section that offers Baccarat, Dragon Tiger and Sic Bo. These games generally appeal more to the Asian market. This seems inline with the move to redirect to a .eu website.
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