William Hill, a U.K based betting company, has agreed to a 2 year extension of its sponsorship of the Scottish Cup through the Scottish Football Association. This deal is worth in excess of $1 million and will permit William Hill to promote its online, mobile and retail gambling products to fans of football around the world.
Kristof Fahy, who is the Chief Marketing Officer for William Hill stated “It is a honor for William Hill to be associated with such a fine organization. Our continued sponsorship of the Scottish Club is something we are most proud of as it is the oldest trophy that can be won in the world of football. We look forward to the new agreement and to working closely with football fans, the clubs and the F.A to make this the best possible competition that it can be”
Stewart Regan, the CEO of the Scottish Football Association said, “We are thrilled with the continued partnership that we have with William Hill and are pleased by their further commitment to football in Scotland by their extension of the contract. We all believe that this partnership has and will continue to be a benefit to the competition. During these difficult economic times it is comforting to see such an established company like William Hill show their dedication to the game we all love”